2010 marks the end of the sixth year for the Avant Marketing Group. It was a year that gave us opportunity to conduct brand development in the United States, China, Brazil and Europe. We planned and implemented a very successful integrated marketing program in Texas that featured a 1,000-mile tractor drive in support of the Children's Miracle Network and completed several key research projects that will ensure continued marketing success for our clients.
As the year closes, we simply want to thank all our clients who not only have made Avant a continued success, but who challenge us in developing and refining our research and planning techniques to meet their objectives.
What will 2011 bring? We see an enormous demand for market research and planning early in the year. Marketers need to get back "in touch" with the market -- and realize that buyer values have significantly changed through the economic downturn. Nearly all market segments are truly dynamic -- general assumptions cannot ground market strategies any longer.
In some respects, recessions are good for business. It forces us to trim waste and deliver our products and services in the most efficient manner. And regardless what many self-proclaimed "marketing experts" promote, brand investment still defines the winners versus losers as the economy improves. Successful marketers understand the importance of not only investing in product branding, but also understand the visibility of their company's brand making enterprise branding significant as time moves forward.
We want to thank all of our clients for their support in the past six years. Not only do we value our professional relationships, but we also consider our clients good friends.
Have a very blessed and enjoyable holiday. And though it may be one of the most overused phrases in the English language -- May There Be Peace on Earth this holiday season.
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