Changing the Future of Small Rural Communities

Rural populations continue to decline. Since 2010, 1,350 “non-metro” counties have lost population. Though there are exceptions, this trend has dramatically affected rural communities. Mark Vogel, Senior Partner, discusses the importance of Market Planning for rural towns that defines both the physical and human assets to recruit new business and residents.

Your New Business Idea...Good or Bad?

Seven out of ten new business ventures fail.  Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the need for proper market identification through research prior to any business launch.