Citing its strength in experience and more significant track record, city staff and an ad-hoc branding committee recommended Avant Marketing Group over Salinas-based TMD Creative Marketing by Design company.
“They were both good proposals,” said Jeff Weir, economic development director. "But (Avant) had a much stronger proposal.”
Stemming from an idea brought to the council in April, the city sent out a request for proposals to find branding consultants – local and national – willing to lead the effort in marketing the city’s strengths and positive attributes.
According to the scope of project, the initiative will include: conducting research, hosting informational meetings, identifying markets to target, tradeshow development and creating a logo, and addressing negative perceptions, including crime and the perceived “lack of things to do” in Salinas.
Several key advantages for Avant were cited in the evaluation of proposals including the agency’s extensive market research, brand platform components and proprietary “Living the Brand” training which will be implemented with Salinas
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