More and more communities are investing in brand development. Mark Vogel, Senior Partner at the Avant Marketing Group, discusses the right and wrong way to go about community branding.

Marketing Matters -- Episode 6

Mark Vogel, Senior Partner at the Avant Marketing Group discusses both the skillsets and challenges for young professionals seeking a successful marketing career.

Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

Go To:

https://marketingmatterspodcast.podbean.com/e/6-are-you-ready-for-a-career-in-marketing/

Marketing Matters -- Episode 5

Mark Vogel, Senior Partner at Avant Marketing Group, provides some history about market disruption and the ability to adapt to changing competition – including Internet Commerce.
Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

Avant Marketing Group Program Supports National FFA Foundation

(St. Louis, MO – May 3, 2014) – The Avant Marketing Group, a market research and planning firm with specialization in agriculture, has announced a significant donation program to support the National FFA Foundation and the future of agriculture.

According to Mark Vogel, Senior Partner, Avant Marketing will donate $1.00 for each research participant in agricultural studies through mid-February 2019. In addition, participants will be offered the option to donate their research participation incentives to the Foundation.

“With our business focused on agriculture market research, we feel we have the responsibility to support the National FFA Foundation and its efforts to secure resources for the future of education, agriculture and student leader development,” states Vogel.

The contributions will be applied to agricultural market research studies including telephone interviews, in-depth interviews and focus groups.

The National FFA Foundation builds partnerships with industry, education, government, foundations and individuals. Charitable donations to the Foundation allow FFA to provide sustainable impact on the local, state and national level to recognize member achievements, develop student leaders and advance the future of agricultural education.

The Avant Marketing Group is a full-service market research and planning firm located in St. Louis, Missouri. It provides market research and strategic services in both the United States and Canada. Categories include crop inputs, animal health, financial, best practices and customer satisfaction. Research is conducted with farmers, ranchers, channel members as well as veterinarians.

Marketing Matters #4: Are You A Brand Fanatic?

Are you a Brand Fanatic?  This week’s topic:  Branding – one of the most mis-understood components of a solid marketing program.  Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the difference between product and enterprise branding.