(St. Louis, MO – January 31, 2018) – Avant Marketing Group has expanded its call center capacity to meet the growing market research needs of its clients. With the expansion, Avant Marketing nearly doubles its capacity to field Computer Assisted Telephone Interviewing (CATI) as well as recruiting for In-depth Interviews (IDIs) and focus groups.
Though Avant Marketing’s market research expertise includes manufacturing, financial, food and beverage and government assignments, its core specialization remains agriculture. Agricultural studies focus on several categories including animal health, crop inputs and ag equipment. Research is conducted with producers, growers as well as with veterinarians and sales representation.
“With our specialization in agriculture, it is important that we maintain a well-trained call center staff,” explains Mark Vogel, Senior Partner. “The farmer’s time is at a premium, and a call center is most productive when a participant feels that the interviewers understand agriculture and respects his or her time.”
Avant Marketing Group is a St. Louis-based, full service market planning firm that offers both quantitative and qualitative market research and analysis. Typical projects are focused on market strategy, product development, channel management, customer satisfaction, price elasticity and brand awareness.
