Tuesday, August 21, 2018

Changing the Future of Small Rural Communities

Rural populations continue to decline. Since 2010, 1,350 “non-metro” counties have lost population. Though there are exceptions, this trend has dramatically affected rural communities. Mark Vogel, Senior Partner, discusses the importance of Market Planning for rural towns that defines both the physical and human assets to recruit new business and residents.

Tuesday, August 14, 2018

Your New Business Idea...Good or Bad?

Seven out of ten new business ventures fail.  Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the need for proper market identification through research prior to any business launch.

Tuesday, July 24, 2018

Marketing Matters Podcast #10

While there are diverse production agriculture segments, there are several common characteristics among today’s farmer.  Mark Vogel, Senior Partner of the Avant Marketing Group, talks about these critical characteristics that every marketer needs to understand when marketing to farmers.

Thursday, June 14, 2018

Marketing Matters Podcast 9

Successful sales meetings focus on RIM – the three fundamental factors of Recognize, Inform and Motivate.  Mark Vogel, Senior Partner at the Avant Marketing Group talks about the importance of using the RIM factors in sales meeting planning and implementation.

Tuesday, June 5, 2018

Marketing Matters -- Episode 8

Mark Vogel, Senior Partner at the Avant Marketing Group, discusses how creative promotional strategies can lead to success and increased market share.

Tuesday, May 22, 2018

More and more communities are investing in brand development. Mark Vogel, Senior Partner at the Avant Marketing Group, discusses the right and wrong way to go about community branding.

Tuesday, May 15, 2018

Marketing Matters -- Episode 6

Mark Vogel, Senior Partner at the Avant Marketing Group discusses both the skillsets and challenges for young professionals seeking a successful marketing career.
Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

Go To:

Tuesday, May 8, 2018

Marketing Matters -- Episode 5

Mark Vogel, Senior Partner at Avant Marketing Group, provides some history about market disruption and the ability to adapt to changing competition – including Internet Commerce.
Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

Thursday, May 3, 2018

Avant Marketing Group Program Supports National FFA Foundation

(St. Louis, MO – May 3, 2014) – The Avant Marketing Group, a market research and planning firm with specialization in agriculture, has announced a significant donation program to support the National FFA Foundation and the future of agriculture.

According to Mark Vogel, Senior Partner, Avant Marketing will donate $1.00 for each research participant in agricultural studies through mid-February 2019. In addition, participants will be offered the option to donate their research participation incentives to the Foundation.

“With our business focused on agriculture market research, we feel we have the responsibility to support the National FFA Foundation and its efforts to secure resources for the future of education, agriculture and student leader development,” states Vogel.

The contributions will be applied to agricultural market research studies including telephone interviews, in-depth interviews and focus groups.

The National FFA Foundation builds partnerships with industry, education, government, foundations and individuals. Charitable donations to the Foundation allow FFA to provide sustainable impact on the local, state and national level to recognize member achievements, develop student leaders and advance the future of agricultural education.

The Avant Marketing Group is a full-service market research and planning firm located in St. Louis, Missouri. It provides market research and strategic services in both the United States and Canada. Categories include crop inputs, animal health, financial, best practices and customer satisfaction. Research is conducted with farmers, ranchers, channel members as well as veterinarians.

Tuesday, May 1, 2018

Marketing Matters #4: Are You A Brand Fanatic?

Are you a Brand Fanatic?  This week’s topic:  Branding – one of the most mis-understood components of a solid marketing program.  Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the difference between product and enterprise branding.

Tuesday, April 24, 2018

Marketing Matters #3: Focus Groups-The Good, The Bad, and The Ugly

In the third episode of Marketing Matters, we discuss ways to ensure the quality of your focus groups. If you have any questions, contact Mark Vogel at: vogelm@avantmarketing.com.

Tuesday, April 17, 2018

Marketing Matters Podcast -- Episode 2 -- Big Data Versus Marketing Research

Is there still a need for traditional market research when we have near-immediate customer data available to us?  In episode 2 of the Marketing Matters podcast, Mark Vogel illustrates how big data and marketing research works together to create high-performance marketing plans.
Makes sure to subscribe to the feed to stay up to date on all things marketing.

Tuesday, April 10, 2018

Marketing Matters -- New Podcast from Avant Marketing Group


You are invited to listen to our first episode of Marketing Matters -- a podcast series devoted to providing a different look at today's marketing issues.

In this episode, Mark Vogel, Senior Partner, talks about his experience with the original "Mad Man" of Madison Avenue and how agencies have evolved from being true "marketing partners" to "order takers" in today's marketing world.


Thursday, February 1, 2018

Avant Marketing Expands Call Center Capacity

(St. Louis, MO – January 31, 2018) – Avant Marketing Group has expanded its call center capacity to meet the growing market research needs of its clients. With the expansion, Avant Marketing nearly doubles its capacity to field Computer Assisted Telephone Interviewing (CATI) as well as recruiting for In-depth Interviews (IDIs) and focus groups.

Though Avant Marketing’s market research expertise includes manufacturing, financial, food and beverage and government assignments, its core specialization remains agriculture. Agricultural studies focus on several categories including animal health, crop inputs and ag equipment. Research is conducted with producers, growers as well as with veterinarians and sales representation.

“With our specialization in agriculture, it is important that we maintain a well-trained call center staff,” explains Mark Vogel, Senior Partner. “The farmer’s time is at a premium, and a call center is most productive when a participant feels that the interviewers understand agriculture and respects his or her time.”

Avant Marketing Group is a St. Louis-based, full service market planning firm that offers both quantitative and qualitative market research and analysis. Typical projects are focused on market strategy, product development, channel management, customer satisfaction, price elasticity and brand awareness.