Tuesday, April 24, 2018

Marketing Matters #3: Focus Groups-The Good, The Bad, and The Ugly

In the third episode of Marketing Matters, we discuss ways to ensure the quality of your focus groups. If you have any questions, contact Mark Vogel at: vogelm@avantmarketing.com.

Tuesday, April 17, 2018

Marketing Matters Podcast -- Episode 2 -- Big Data Versus Marketing Research

Is there still a need for traditional market research when we have near-immediate customer data available to us?  In episode 2 of the Marketing Matters podcast, Mark Vogel illustrates how big data and marketing research works together to create high-performance marketing plans.
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Tuesday, April 10, 2018

Marketing Matters -- New Podcast from Avant Marketing Group


You are invited to listen to our first episode of Marketing Matters -- a podcast series devoted to providing a different look at today's marketing issues.

In this episode, Mark Vogel, Senior Partner, talks about his experience with the original "Mad Man" of Madison Avenue and how agencies have evolved from being true "marketing partners" to "order takers" in today's marketing world.