Thursday, April 21, 2011

Avant to Co-Present at May St. Louis BMA Luncheon

Senior Partner Mark Vogel and Solutia's Director, Planning & Coordination Emily Bealke Parenteau will co-present "What's Branding Got to Do With It -- Solutia's Case Study and the Importance of Branding with B-to-B Enterprises" at the upcoming St. Louis BMA May Luncheon.


Date:       Thursday, May 12
Times:     11:30               Registration and Networking
               12:00 -- 1:00     Program followed by Q&A
Place:      Spazio Westport, 12031 Lackland Rd.


The presentation will provide the details of the comprehensive market research, brand platform development, brand identity transformation and Avant's Living the Brand Training that was employed by Solutia in developing its new global brand identity.  With over 3,000 world-wide employees, Solutia utilized the Avant process and completed a successful brand launch late last year.  Emily Bealke Parenteau will provide an overview of Solutia's previous brand and identity issues as well as review the components of the successful brand launch.  Mark Vogel will detail the step-by-step process used by Solutia to develop a new Solutia brand platform and identity that is truly reflective of the corporation's brand values and position for future growth.

Emily Bealke Parenteau, Solutia 
Director, Planning & Coordination
In 2010, Emily managed the re-branding of Corporate Solutia from brand research, new logo development, to global launch. She is a senior marketing communications and branding professional with experience working in global, fast-paced, dynamic organizations. Her background includes international B2B marketing and branding campaign management with particular focus on China, Western Europe and the US Consumer Marketing programs, including the St. Louis Rock 'n' Roll Marathon & Half Marathon title sponsorship.

Mark Vogel, Avant Marketing Group
Senior Partner
Mark Vogel is Senior Partner of the Avant Marketing Group and was Project Leader on the Solutia branding effort.