Friday, January 27, 2012

Another Avant Success Story -- Solutia Sold to Eastman Chemical

Congratulations to Solutia and Jeff Quinn and his team on the announcement of Solutia's sale to Eastman Chemical Co. Eastman will pay Solutia investors $22 in cash and 0.12 of an Eastman share for each of their shares. The cash and stock offer, valuing Solutia shares at $27.65 each, is 42 percent higher than Solutia's recent closing price.

See full article at:

Avant had the opportunity to assist Solutia in developing its new brand identity in 2010. The "team of 100 employees" that was set up to bolster morale and to spread the Solutia gospel was part of Avant's "Living the Brand" training that included train-the-trainer workshops in St. Louis, Shanghai, Sao Paulo and Brussels. All 3,000 employees celebrated the brand launch and attended workshops around the globe.

Solutia is another example of how proper brand development investment pays dividends.

Thursday, January 19, 2012

Seasoned Market Researcher Joins Avant Marketing Group

(January 19, 2012 – St. Louis, MO) – The Avant Marketing Group is pleased to announce the addition of Jim Kramer to its market research and planning staff.

Kramer comes to Avant Marketing from Market Probe where he held the position of Vice President – Account Management for 12 years. He will be responsible for Avant Marketing’s research and analysis functions in the areas of consumer, business-to-business, and agriculture and animal health research.

“Jim is a great complement to our existing staff,” commented Mark Vogel, senior partner. “His immense knowledge and experience will assist us in our continued efforts to provide unmatched research and planning for our diverse group of clients.”

Kramer received his BA and MBA from the University of Wisconsin – Whitewater. His experience includes quantitative and qualitative research with both domestic and international projects.

Avant Marketing Group is a market planning firm located in St. Louis, Missouri. The experienced group of professionals provides market research and planning with specialization in enterprise and municipal brand development, market segmentation, channel strategies and new product development.

Kramer can be reached at or by visiting the firm’s website at