Avant Marketing Group Assists Solutia Inc. with New Global Brand Identity

St. Louis, MO – December 6, 2010. Solutia Inc. enlisted the expertise of the Avant Marketing Group to develop its new global brand identity announced on November 10, 2010.

Avant applied its proprietary brand development process and “Living the Brand Training” to reposition Solutia’s corporate brand identity based on the brand pillars of Ingenuity, Productivity and Performance.

“Ingenuity, Productivity and Performance reflect the strength, vitality and spirit of Solutia as a global market leader, as well as the employees that drive its success,” said Jeffry N. Quinn, chairman, president and chief executive officer of Solutia Inc.  “By leveraging our new global Solutia brand, in addition to our product brand names, we will be able to further drive revenue, strengthen relationship with vendors and customers around the world, as well as continue to recruit and retain top employee talent.”

To accomplish this new brand identity assignment, Avant employed its market research expertise in interviewing both employees and customers in over 15 countries to determine “shared brand values” in developing the comprehensive Solutia brand platform.  The brand platform was then validated through focus groups on three continents.

In addition, to assist with Solutia’s internal brand launch, Avant conducted its “Living the Brand Training” in St. Louis, Sao Paulo, Shanghai and Brussels.  The training emphasized the alignment of employee values with corporate values that leads to improved employee loyalty, satisfaction and productivity.

“The entire Solutia assignment took nearly 12 months,” explained Mark Vogel, Avant senior partner.  “It was important to not only identify key corporate values within the Solutia organization, but to also understand how employees in the different cultures relate and identify with those values.”

About Avant Marketing Group:

Avant Marketing Group is a leading St. Louis-based practice specializing in market planning, brand development, and market research throughout global markets.  Avant combines the highest level of sophisticated research and an insightful strategic market approach in delivering results for its clients.  Founded in 2004, Avant works with leading national and international business-to-business and business-to-consumer clients in over 15 industries. More information is available at www.avantmarketing.com.

Forward Looking Statements
This press release may contain forward-looking statements, which can be identified by the use of words such as "believes," "expects," "may," "will," "intends," "plans," "estimates" or "anticipates," or other comparable terminology, or by discussions of strategy, plans or intentions. These statements are based on management's current expectations and assumptions about the industries in which Solutia operates. Forward-looking statements are not guarantees of future performance and are subject to significant risks and uncertainties that may cause actual results or achievements to be materially different from the future results or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, those risk and uncertainties described in Solutia's most recent Annual Report on Form 10-K, including under "Cautionary Statement About Forward Looking Statements" and "Risk Factors", and Solutia's quarterly reports on Form 10-Q. These reports can be accessed through the "Investors" section of Solutia's website at www.solutia.com . Solutia disclaims any intent or obligation to update or revise any forward-looking statements in response to new information, unforeseen events, changed circumstances or any other occurrence.

About Solutia Inc.:

Corporate Profile
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® polyvinyl butyral interlayers for glass lamination and for photovoltaic module encapsulation and VISTASOLAR® ethylene vinyl acetate films for photovoltaic module encapsulation;  LLumar®, Vista™, EnerLogic™, FormulaOne®, Gila®, V-KOOL®, Hüper Optik®, IQue™, Sun-X™ and Nanolux™ aftermarket performance films for automotive and architectural applications; Flexvue™ advanced film component solutions for solar and electronic technologies; and technical specialties products including Crystex® insoluble sulfur, Santoflex® PPD antidegradants, Therminol® heat transfer fluids and Skydrol® aviation hydraulic fluids. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Missouri, USA, the company operates globally with approximately 3,400 employees in more than 50 worldwide locations. More information is available at www.Solutia.com.

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