The Avant Marketing Group has developed an overview of effective market research methodologies in the agricultural and food production industries entitled, “A Guide to Agricultural Market Research.” The informative guide is offered free-of-charge to marketers and agency personnel who are currently active in the agricultural markets.
Technology has affected all business practices including marketing. The practice of market research has been influenced by new techniques and processes not available just ten years ago. The guide is designed to provide an overview of effective research methods.
“Market research continues to be critical for agricultural marketers,” explains Avant Marketing senior partner Mark Vogel. “Ag marketers must not only understand the members of their distribution and end-user audiences, but they must also pay attention to the final consumer markets connected to the products or services sold.”
The guide reviews all effective market research methodologies used in the agricultural and food production industries today as well as it provides definitions of market research terms including statistical validity, confidence levels, sample proportioning and margin of error.
Marketers interested in receiving the free guide can request a copy by contacting Mark Vogel at vogelm@avantmarketing.com.
The Avant Marketing Group, headquartered in St. Louis, Missouri is a market planning firm with specialization in the agricultural markets. The firm has conducted market research in nearly every agricultural market in the country with diverse producers, growers and dealers as well as with consumer audiences. More information about the Avant Marketing Group can be found at http://www.avantmarketing.com.
