Tuesday, February 11, 2014

National Food Service Management Institute Selects Avant Marketing Group for Rebranding

(St. Louis, Missouri – February 11, 2014.) The University of Mississippi, National Food Service Management Institute (NFSMI) has selected the Avant Marketing Group in St. Louis for the Institute’s rebranding project.

A NFSMI selection committee chose the Avant Marketing Group as the best fit to conduct research and to develop a new brand identity for the Institute.

Avant Marketing will assist NFSMI in the development of a new name, logo, tagline and a complete visual identity package. Avant Marketing will also provide the strategic plan for the launch of the new brand identity.

The National Food Service Management Institute, part of the School of Applied Sciences at The University of Mississippi, is the only federally funded national center dedicated to applied research, education and training, and technical assistance for child nutrition programs. The Institute was established by Congress in 1989 and funded at The University of Mississippi in 1991 by a grant administered through the United States Department of Agriculture (USDA), Food and Nutrition Service (FNS).

NFSMI’s clients represent the full spectrum of child nutrition professionals in all 50 states and U.S. territories, including directors of school nutrition programs, school administrators, managers of individual school kitchens, servers, cooks, part-time dishwashers, industry, state agency staff, and child care providers both in homes and centers nationwide.

The rebranding assignment is based on developing a new brand that will effectively promote the Institute’s leadership in providing education, research, and resources to promote excellence in child nutrition programs.

The Avant Marketing Group is a market planning firm with expertise in enterprise branding including institutions, corporations and associations. The firm has specialization in the agriculture, food production and nutritional segments. It offers its market research, market planning and brand development expertise to both national and international clients.