Wednesday, March 30, 2016

Florence South Carolina Selects Avant Marketiing for Brand Development

(March 30, 2016, Florence, SC) – Based on a competitive search, Florence, South Carolina has selected St. Louis-based Avant Marketing Group for the development of a branding and marketing campaign for its community.

According to Tim Norwood, Board Chairman of the Greater Florence Chamber of Commerce, “This is an opportunity to tell the story of our community. We have selected Avant Marketing’s process that will provide both residents and businesses the ability to participate and provide needed input for the development of our community’s marketable identity.”

Avant Marketing Group specializes in enterprise branding that includes corporations, associations, government agencies and municipalities.

As part of the process, Avant Marketing will conduct town hall focus groups and interviews with residents where they will provide input in regard to the identity of their community. From this research, the firm will develop the Florence Brand Platform and key messaging to target audiences identified in the marketing plan.

For more information about the Avant Marketing Group, visit the firm’s website at