The 2010 Mahindra "Tough As Texas" marketing campaign received the "Award of Excellence" at the International Association of Business Communicators (IABC) Bronze Quill Awards held in St. Louis.
The campaign, developed and implemented in collaboration with Cambium Creative, featured an integrated advertising campaign for Mahindra Texas Dealers. The communication strategy was focused on promoting the durability and superior performance of Mahindra Tractors. The entire campaign was capped off with a 1,000-mile tractor drive across Texas with proceeds benefiting The Children's Miracle Network and the Houston Children's Hospital.
The successful planning and implementation of the program with Mahindra Texas Dealers resulted in significant market share gains across the state.
Avant continues to assist Mahindra USA in its marketing efforts with regional programs in the Southern States as well as in the Northeast.
Friday, May 27, 2011
Wednesday, May 25, 2011
Avant Assists Mahindra In Initiating Recovery Relief Program For Tornado Stricken Areas
Avant Marketing Group assisted Mahindra USA in the development and deployment of the Mahindra Recovery Relief Program. With this program, dealers in tornado-stricken areas have the ability to release Mahindra Tractors from inventory to assist in damage cleanup.
Tractors have been deployed in the Southern States as well as in Southwest Missouri where tornadoes have ravaged communities.
"It is extremely gratifying to be associated with a client that is truly committed to the welfare of its dealers and their communities", stated Avant Senior Partner Mark Vogel. "Within hours after the first major destruction in the South, we assisted Mahindra in developing the program components and communications to initiate this program."
The program offers key Mahindra Tractor models with front-end loaders and grapple hooks that are ideal for damage clean-up. Tractors are deployed to local community disaster assistance organizations to assist in the efforts.
Tractors have been deployed in the Southern States as well as in Southwest Missouri where tornadoes have ravaged communities.
"It is extremely gratifying to be associated with a client that is truly committed to the welfare of its dealers and their communities", stated Avant Senior Partner Mark Vogel. "Within hours after the first major destruction in the South, we assisted Mahindra in developing the program components and communications to initiate this program."
The program offers key Mahindra Tractor models with front-end loaders and grapple hooks that are ideal for damage clean-up. Tractors are deployed to local community disaster assistance organizations to assist in the efforts.
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