Wednesday, November 7, 2012

New Videos on City/Municipal Branding

More and more cities are seeking brand identities for their communities. Proper branding can provide a municipality with a market advantage when seeking new residents or businesses while creating "propulsive energy" with all residents.

To learn more about Avant's process for municipal branding, see our videos (Part 1 and Part 2) on YouTube:

The Avant Marketing Brand Platform

We have posted a new video that describes the formalized Brand Platform that we utilize in brand development for our clients. While there are hundreds of different formats for platforms, the Avant Marketing version has been successfully used for corporations, association and municipalities and is also becoming more critical in the positioning of products and services.

To view the video, please follow the YouTube Link: