The Avant Marketing Group had the privilege of developing the new brand identity for Downtown Medford, Oregon. As a community that has gone through a tremendous evolution from being the center of the Southern Oregon timber industry to now more focused on the service and education industries, Medford has reinvented itself and its downtown commercial district.
On October 19th, Medford will unveil its new brand identity with a formal brand launch. As Diane Raymond, Executive Director of the Heart of Medford Association commented, “Avant hit a home run in capturing the spirit, values and identity of our community.”
Medford is now promoting its brand launch which will be quite an event for the community. You can follow along with this activity at: http://www.heartofmedford.com/launch
Municipalities, associations and corporations are finding the value of the propulsive energy that a proper brand identity and platform can generate. Though it takes a lot of hard work to develop a successful identity, it is always rewarding for Avant to see such community engagement in their new identity.
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