The City of Humboldt has selected the Avant Marketing Group for brand development. Incorporated in 2000, Humboldt is the municipal hub for the east-central region of Saskatchewan, an area realizing significant growth due to the manufacturing, mining, education and agriculture industries.
With the city’s recent growth, and region’s continuing economic development, there is an identified need to articulate Humboldt’s brand promise and to define consistent brand usage across the media spectrum.
“The increasing exposure to the City of Humboldt’s municipal brand requires a more professional approach,” states Jennifer Brooks, Director, Communications & Community Development. “Avant Marketing was selected for the assignment based on their unique combination of marketing strategy and municipal branding expertise.”
Avant Marketing will analyze existing materials and research to distill the city’s brand essence into tagline form. In addition, Avant will provide comprehensive guidelines for Humboldt’s visual brand identity, from logo usage and corporate identity to a new website design and marketing communications.
“We are delighted to work with a firm that can bring an outside perspective and a professional approach to our identity for future branding and marketing efforts,” commented Brooks.
With this assignment, Avant Marketing expands a growing, municipal-client roster of recent and current accounts that includes Salinas, California, University City, Missouri and Medford, Oregon.
Avant Marketing Group is a market-planning firm located in St. Louis, Missouri. The firm provides market research, brand development and market planning to a variety of clients in both the private and public sectors.
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