(February 10, 2016, Bayfield, Colorado) – Based on a nationwide search, The Town of Bayfield, Colorado has selected St. Louis-based Avant Marketing Group for the development of a branding and marketing campaign for its community.
According to Town Manager, Chris La May, “This is an opportunity to tell the story of our town and community. We have selected Avant Marketing’s process that will provide both residents and businesses the ability to participate and provide needed input for the development of our town’s marketable identity.”
Avant Marketing Group specializes in enterprise branding that includes corporations, associations, government agencies and municipalities.
As part of the process, Avant Marketing will conduct town hall focus groups and interviews with residents where they will provide input in regard to the identity of their community. From this research, the firm will develop the Bayfield Brand Platform and key messaging to target audiences identified in the marketing plan.
For more information about the Avant Marketing Group, visit the firm’s website at www.avantmarketing.com.
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