(St. Louis, Missouri – 4/24/2012) – The Heart of Medford Association has selected the Avant Marketing Group to develop a new brand platform, name and tagline for the downtown Medford business district. The business district serves a market population of over 400,000 in the Jackson County area of Southern Oregon.
“We selected Avant based on the firm’s brand and municipal experience and expertise,” states Diane Raymond, Executive Director. “We are delighted to work with a professional firm that can bring us an outside perspective to our identity as we go forward with our branding and marketing efforts.”
Avant will analyze existing research to formalize a brand platform for the business district. This will be used to create a sustainable brand identity and positioning to be used in future marketing efforts.
Downtown Medford has witnessed tremendous investment and rejuvenation in the past several years. With the support of over 30 restaurants, as well as a variety of retail and service businesses, efforts have been focused on formal marketing strategies to attract more people to the district.
Avant Marketing Group is a market planning firm located in St. Louis, Missouri. The firm provides market research, brand development and market planning to a variety of clients in both the private and public sectors.
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