Congratulations to Solutia and Jeff Quinn and his team on the announcement of Solutia's sale to Eastman Chemical Co. Eastman will pay Solutia investors $22 in cash and 0.12 of an Eastman share for each of their shares. The cash and stock offer, valuing Solutia shares at $27.65 each, is 42 percent higher than Solutia's recent closing price.
See full article at:
http://www.bizjournals.com/stlouis/blog/2012/01/sale-of-solutia-is-quinns-story-too.html?surround=etf&ana=e_article
Avant had the opportunity to assist Solutia in developing its new brand identity in 2010. The "team of 100 employees" that was set up to bolster morale and to spread the Solutia gospel was part of Avant's "Living the Brand" training that included train-the-trainer workshops in St. Louis, Shanghai, Sao Paulo and Brussels. All 3,000 employees celebrated the brand launch and attended workshops around the globe.
Solutia is another example of how proper brand development investment pays dividends.
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