University City, MO (June 28, 2011) University City has selected the Avant Marketing Group, a St. Louis-based market planning firm, as the consultant for various aspects of public communications, media relations and marketing for the City.
Avant will focus on enhancing the City’s stance on issues, programs and initiatives while fostering a climate of civic involvement and excitement throughout the community.
Specifically, Avant will develop a new brand identity for University City that will be an integral part of an overall communications plan targeted to both residents as well as outside audiences.
“We conducted a competitive review of professional firms interested in providing services to the City,” stated Lehman Walker, City Manager. “We were strongly impressed with Avant’s brand management capabilities that are supported by their professional communications and marketing experience.”
Part of the initial process involves interviewing city residents in regard to their perceptions of the community. Residents who are interested in participating in this portion of the project should contact the Avant Marketing Group directly via email at: ucity@avantmarketing.com.
The City of University City, Missouri, is a 100 year-old inner ring suburb abutting the City of St. Louis with a population of 35,000 and is surrounded by established municipalities.
The Avant Marketing Group conducts market planning, market research and marketing communications for a variety of clients including municipalities, associations, corporations and product brands. Its brand development process has been employed with organizations in the United States, Asia, South American and Europe.
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