The 2010 Mahindra "Tough As Texas" marketing campaign received the "Award of Excellence" at the International Association of Business Communicators (IABC) Bronze Quill Awards held in St. Louis.
The campaign, developed and implemented in collaboration with Cambium Creative, featured an integrated advertising campaign for Mahindra Texas Dealers. The communication strategy was focused on promoting the durability and superior performance of Mahindra Tractors. The entire campaign was capped off with a 1,000-mile tractor drive across Texas with proceeds benefiting The Children's Miracle Network and the Houston Children's Hospital.
The successful planning and implementation of the program with Mahindra Texas Dealers resulted in significant market share gains across the state.
Avant continues to assist Mahindra USA in its marketing efforts with regional programs in the Southern States as well as in the Northeast.
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