More and more cities are seeking brand identities for their communities. Proper branding can provide a municipality with a market advantage when seeking new residents or businesses while creating "propulsive energy" with all residents.
To learn more about Avant's process for municipal branding, see our videos (Part 1 and Part 2) on YouTube: http://www.youtube.com/watch?v=-k2RoLwqUoE&feature=plcp
Wednesday, November 7, 2012
The Avant Marketing Brand Platform
We have posted a new video that describes the formalized Brand Platform that we utilize in brand development for our clients. While there are hundreds of different formats for platforms, the Avant Marketing version has been successfully used for corporations, association and municipalities and is also becoming more critical in the positioning of products and services.
To view the video, please follow the YouTube Link:
http://www.youtube.com/watch?v=Ze8f8zmmL4U
To view the video, please follow the YouTube Link:
http://www.youtube.com/watch?v=Ze8f8zmmL4U
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